I coordinated and accompanied Ohtone Sake Brewery, a company from the Tone-Numata region, on their Hong Kong promotion.

On July 17th and 18th, I coordinated and accompanied Ohtone Sake Brewery, located in the Tone-Numata region of Gunma Prefecture, on their Hong Kong promotion.

With the cooperation of Oliver Chan, who is an instructor at the Hong Kong Wine Academy and is also involved in retail sales and sake tourism sales, we held sessions for professionals, sessions for the general public, and a pairing event.

In the professional session, about 15 people, including purchasing managers from local retailers and beverage managers from restaurants, gathered to hear about the unique characteristics and features of GI Tone-Numata and Ohtone Sake Brewery's sake. In the session for the general public, about 20 students studying sake at the Hong Kong Wine Academy gathered, and there were instances of them exchanging opinions on the aroma and taste.

The pairing event was held at a rented Japanese izakaya (pub), where over 50 guests experienced the excellent compatibility of Ohtone Brewery's sake with food.

In Hong Kong, there are no tariffs on alcohol imports, so many importers import whatever kind of alcohol they want, and I've heard that brands that don't do proper marketing quickly disappear from the market.

Following our Hong Kong promotion, we've been receiving consistent orders every month, which has made us realize the significance of brewers or master brewers interacting with customers and professionals to introduce their sake.

If there are any sake breweries that would like to venture into overseas markets, we can assist you, so please feel free to contact us.