ABOUT US
Company Profile
We provide a one-stop service, from planning and selling local tours to introducing the highlights of each region, we also sell sake as a souvenir, offer export support for sake breweries, and manage an online community to expand the circle of fans.
Message from our CEO
Introduction
Representative Director Nanako Miyauchi
Born in Asahi City, Chiba Prefecture. JSA Sake Diploma, WSET SAKE Level3, SSI International Sake Instructor. Researched the environmental tolerance mechanism of rice at the University of Tokyo and the Graduate School of the University of Tokyo. She fell in love with sake when she was a university student, and in 2018 she became the representative of Miss Sake Ibaraki. After working at Goldman Sachs, she established Iris Co., Ltd. in July 2022 to encourage the consumption and appreciation of Japanese alcoholic beverages through regional tours.
"If this drop of water spreads all over the world..."
That phrase always pops into my mind when I drink sake. Sake is a complex drink that begins with rice and clean water and is helped along by microorganisms known as koji. It has an ancient origin with roots connecting it directly to the initial cultivation of rice. Brewing techniques and beautiful surroundings have been passed down from this era and into today, these practices being protected and refined for over 1,000 years.
There are more than 1,000 Sake breweries in Japan, and the taste of the Sake produced is highly dependant on the local climate, history, and brewing policy, all of which determines a brewery's distict flavor. Japan itself, along with each individual prefecture, is tightly confined in each drop.
We want many people, both domestic and foreign, to visit Sake breweries in various regions and experience the ancient breath of history. We aim to help spread the charm of each region in Japan, including the hometowns where each of us were born and raised.
Our Team
Team Members Introduction
Inasa Yick
Business Development, Sales & Marketing
Hong Kong born, Inasa transitioned from a PR and marketing career in the luxury hotel industry to leading sake brewery tours and events across Japan. Joining IRIS in April 2025, she aspires to connect guests with the rich heritage of Japanese sake and gastronomy.
Certified SSI Int'l Kikisake-shi and Sakasho, holder of WSET Sake Level 3, JSA Sake Diploma Int'l, and several whisky certifications.
Rina Uchida
Tour Operator
Born in Kanagawa Prefecture, and with over 20 years of experience as a hair and makeup artist, Rina has been deeply involved in the beauty industry. In recent years, she developed a strong interest in the travel industry, leading her to pursue a new challenge. Inspired by IRIS’s vision, Rina joined the team in 2024.
Ayako Hamada
Tour Operator
Originally from Saitama Prefecture, Ayako joined the IRIS team in November 2024 with 14 years of experience in the travel industry, including tour operations and planning, following her graduation from a tourism college.
Akira
Sales
Akira spent 3 years handling local tour arrangements in the outbound travel industry. Alongside his work, he also planned sake events and organized sake tours with friends.
Driven by a desire to share the wonders of Japan with people from around the world, Akira joined the team in April 2025.
Supporting Partner
Working Partner
Oliver Chan
Oliver has been operating a sake import and retail business since 2019 in Hong Kong, while working as a full-time accountant. In addition to serving as a sake educator and magazine columnist, he acts as the financial director of the Hong Kong Sake Industry Association and is a key member of the Oriental Sake Awards. In 2023, IRIS entered into a partnership with "Sakeasobi", a company launched by Oliver, to promote and organize sake brewery tours in Japan.
VISION
Japanese culture, including Japanese alcoholic beverages, deserves to be passed on to the next generation and survive long into the future
People involved in the production of Japanese alcoholic beverages understand the charm of their own regions, and they
contribute to the creation of a future we can be proud of
MISSION
Including Japanese alcoholic beverages in the
passing on of Japanese culture to the next generation in order to
create a future still rich with cultural identity
People in the production areas of Japanese alcoholic beverages
understand and are proud of the charm of their own region and
contribute significantly to building the future, and we aim to amplify their reach and influence on people from around the world
VALUE
Leveraging local knowledge, we create experiences that lead to improved sales and increased appreciation of Japanese alcoholic beverages
we also work to create new sales channels for breweries to expland their influence
Customers, producers of Japanese alcoholic beverages, and production areas are all stakeholders we wish to benefit, and we seek specifically to build win-win relationships between these groups
Company Profile
IRIS inc.
Established July 2022
Founder & CEO Nanako Miyauchi
Office Location 1-2-2-206, Higashikanda, Chiyoda-ku, Tokyo
Japan Travel Agency Registration No. 3-8323 (Tokyo Metropolitan Government)
Languages Supported: English, Chinese, and Spanish
Business content
- Planning and consulting of tours and events
- Travel business based on the Travel Agency Law
- Wholesale and sales of alcoholic beverages, trading, and consulting
- Online community management
- SNS operation and management
- Planning, manufacturing, sales and import/export of various products
- Any business related to the preceding items
Liquor Sales License
・Export liquor wholesaler license
・Online liquor retailer license
・General liquor retailer license
・Western liquor wholesaler license
Affiliations
All Nippon Travel Agents Association
Tokyo Travel Agents Association
All Nippon Travel Agents Association (ANTA)
Banks
Mitsubishi UFJ, Oi Branch, GMO Aozora Net Bank
Achievements and Selected Projects
・Adopted as a "Sake Brewery Tourism Subsidy Project" by the National Tax ・Agency in fiscal 2022.
・Sake Brewery Tourism Subsidy Project" adopted as part of the second supplementary budget for fiscal 2022 by the National Tax Agency
・TOKYO STARTUP GATEWAY 2022 Semifinalist